3 Things to Think About When Sending Messages

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3 Things to Think About
When Sending Messages

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  1. Think About Who You Are Sending Messages To

    Did they give consent? Do you have a record of this consent?

    • Did they say 'yes, please contact me'?
    • Did they publish contact info online or did they give you a business card? (Look closely for any 'don't contact' instructions)
    • This means no automated address generation or collecting!

    Do you have an existing business or non-business relationship?

    • Customers, clients, associates, donors, supporters, volunteers or members from the past two years.
  2. Think About the Type of Messages You're Sending
    • Is it sent to an electronic address?
      - E.g., email, SMS, instant messaging or similar platforms.
    • Is it commercial or promotional?
      - Commercial or promotional information including marketing, sales, offers, solicitations or similar activities.
    • Ensure that no part of the message is false or misleading.
  3. Think About What You Must Include
    • Identify your name and business, the name of anyone else on whose behalf you are sending the message, and a current mailing address. Also include a phone number, email address, or web address. Ensure they are accurate and valid for a minimum of 60 days after sending the message.
    • Include details on how to unsubscribe
      • In each message
      • Action every unsubscribe request within 10 days or less and at no cost to the recipient.

For more information, go to fightspam.gc.ca

This resource, which is intended to provide a plain language explanation of some of the requirements under the Act, is not to be considered as legal advice, an interpretation of any legislation or regulations, or as a settlement or commitment on behalf of the Enforcement Agencies for Canada's Anti-Spam Law.