Commercial Electronic Messages
What is a commercial electronic message?
A commercial electronic message is any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit.
What are the general requirements concerning the sending of commercial electronic messages for which the CRTC is responsible?
Generally, the sender will need to obtain consent from the recipient before sending the message and will need to include information that identifies the sender and enables the recipient to withdraw consent.
When Canada's anti-spam law comes into force, what law will govern consent with regard to commercial electronic messages: Canada's anti-spam law or the Personal Information Protection and Electronic Documents Act?
Once in force, Canada's anti-spam law will set out the rules regarding consent with respect to commercial electronic messages.
- Date modified: